PepsiCo, Inc. was built up through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was made in the late 1890s by Caleb Bradham, a New Bern, N.C. drug specialist. Frito-Lay, Inc. was framed by the 1961 merger of the Frito Company, established by Elmer Doolin in 1932, and the H. W. Lay Company, established by Herman W. Lay, likewise in 1932.
Herman Lay, previous administrator and CEO of Frito-Lay, was executive of the top managerial staff of the new organization; Donald M. Kendall, previous president and CEO of Pepsi-Cola, was president and CEO. The new organization reports offers of $510 million and has 19,000 workers. Significant results of the new organizations are:
Pepsi-Cola Company: Pepsi-Cola (figured in 1898), Diet Pepsi (1964) and Mountain Dew (presented by Tip Corporation in 1948).
Frito-Lay, Inc.: Fritos brand corn chips (made by Elmer Doolin in 1932), Lay’s image potato chips (made by Herman W. Lay in 1938), Cheetos brand cheddar seasoned snacks (1948), Ruffles brand potato chips (1958) and Rold Gold brand pretzels (procured 1961).
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